Mahindra opened the third round of bookings for the XUV500 on 8 June, 2012 and was welcomed with massive response to the SUV declaring it a super hit SUV in India ever. Mahindra has already registered a massive number of more than 7200 bookings in just two days from 100 dealers across the country.
Mahindra has seen the trend in the previous two rounds of booking and has increased its production capacity to 4000 units per month in-order to reduce or minimize waiting periods. The target is to reach 5,000 units by September-October since Mahindra is exporting the XUV500 overseas.
Mahindra did not expect this kind of a response for the XUV500 when it first launched the SUV last September that clocked more than 8000 bookings while Mahindra had a production capacity of about 2000 units a month and hence the long waiting waiting period and temporary suspension of registering bookings.
Moreover at this point in time, Mahindra does not have an arch rival for the customers to look ahead of the XUV500. There is no other SUV/MUV in this rice range though there is the decade champion MUV Toyota Innova, the XUV500 wins easily with its long list of features, styling, practicality and the ruggedness of being an SUV adds up to the USP list making it great value for money which is one thing that we Indians look out for.