Tata Motors have signed a multi-year deal with Harman, the premium audio and infotainment group,to provide its cars with audio solutions which is a good move by Tata Motors to have decided to give a premium music system to its cars for a better experience.
Harman will be pumping its engineering and development teams to create custom audio, navigation, and multimedia solutions for Tata vehicles and the first model to show effect from this tie-up will be a limited edition Tata Aria that will be fitted with a premium branded audio system under Harman’s JBL brand, featuring 10 speakers and a dedicated subwoofer that comes as a strategic move by Tata Motors to give its competitors a run.
“This agreement with Tata Motors represents a milestone in the growth of branded audio and infotainment systems for the Indian market, and we are tremendously proud and honoured to be selected by Tata as their trusted supplier,” said Dinesh Paliwal, chairman, president and CEO, Harman. “Our development teams will work very closely with Tata’s engineering staff to create unique products that will surprise and delight customers. Together, Harman and Tata will set a new benchmark in OEM-installed sound and infotainment in the domestic Indian market.”
Tata Motors is seriuosly planning to concentrate on the incorporation of the infotainment and acoustic systems developed by Harman and offer world-class solutions in its future passenger car platforms both for the Indian and international markets.