Piaggio has finally launched the Vespa LX125 scooter officially in the Indian market at a price of Rs.66,661 (ex-showroom, Maharashtra), after a lot of wait and speculation on its arrival.
Vespa will be positioned as a premium product in the Indian market with its re-entry into the market where-in the company will concentrate on making a brand name and not on the sales numbers, thanks to the retro design and feel that will definitely bring back the memories of old vespa users who would want to treasure it now.
The Vespa is powered by a 124cc single-cylinder, 3-valve air colled engine that produces 10.06 BHP of peak power at 7500 RPM and 10.6 Nm of peak torque at 6000 RPM mated to an automatic CVT gearbox unit.
The USP for the Vespa LX125 lies in its built quality that is believed to be top notch that will be manufactured at the company’s Baramati facility, that has an annual production capacity of 1.5 lakh scooters.
Piaggio says The scooter has been aerodynamically designed with a engine made specially for India, which is now a global engine, high on economy and environmently friendly motor. The Vespa is built on a monocoque chassis, single sided front suspension.
Piaggio is planning to sell 12,000 scooters this year where-in currently there are 50 Vespa dealers to begin with in 35 cities with an aim is to sell 3 lakh scooters by 2013.