We brought to you official pictures of the Ford EcoSport a few days back now latest news is that the Ford EcoSport measures under four meters! What does this mean for the Indian Market? Under 4-meter cars are taxed less and the benefit can be passed on to the customer in terms of pricing.
Given that Ford has confirmed the length of the car is sub 4 meter we expect prices of the Ford EcoSport to start around Rs. 7 lakhs for the base EcoSport, while the top end diesel should be prices around Rs. 10 lakhs (ex-showroom estimates). Both the 1.0-litre EcoBoost Petrol and 1.5-litre TDCi Diesel engines come under the Indian governments small car classification.
In recent times we saw Maruti Suzuki resort to this tactic to offer a new version of the Dzire with more features and a price lesser than the older version. In times to come more automakers might resort to this tactic given the pressures due to rising input and fuel costs.
Renault Duster which seems to be the biggest competitor for the Ford EcoSport won’t be a sub 4 meter car. This definitely gives the EcoSport a edge in terms of pricing. In might be possible Renault might also work on making the Duster a sub 4 meter car. We will have to wait till end of the year to find this out!