Hero Motocorp current market leader whose position has come under threat from former partner Honda plans to launch a 250cc sports bike in India in 2014 in order to maintain its top spot. The new bike will also mark the entry of the Hero MotoCorp into the international markets.
Hero Motocorp has started working on the 250cc sports bike which is expected to hit the road in 2014. Informed sources claim that the product will be well-researched and futuristic in nature.
A early prototype of the bike is ready. But the market research is being done to understand the 250cc segment in India for the final design for the Indian market. Under JV with Honda, Hero was unable to enter international markets . The 250cc sports bike will be a significant launch for the Hero MotoCorp as it will take the brand to international markets.
Honda has already made significant progress in the 250cc sports bike segment with Honda CBR250R. Only time will tell if Hero MotoCorp known for mass market bikes will fair well in the premium 250cc sports bike segment.