Fiat has gone a step ahead in treating its customers with style. Its first Fiat Cafe at Tolstoy Marg in New Delhi reflects Fiat’s approach to offer its customers a unique experience.
Fiat being a global giant providing guardianship to luxury and sports car brands like Ferrari, Maserati, Alfa Romeo and Abarth have an Indian touch withFiat’s hatchback Punto and sedan Linea under a joint venture with Tata Motors.
Fiat Cafe will offer Fiat customers and enthusiasts a rendezvous with materials and medium to know about the century old brand. One can check out the latest Fiat cars in India, take a test drive or just spend some time reading and knowing about the brand’s global operations as well as glorious history at the Fiat Caffe.
While speaking at the inauguration of the Fiat Caffe, the President and CEO of Fiat India Automobiles Ltd, Mr. Rajeev Kapoor said, “With this cafe we aim to promote our Italian heritage and the ‘real’ FIAT brand, by engaging a passionate connect amongst the audience and prospects with FIAT automobiles. The cafe will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at FIAT, amidst the Italian ambiance while sipping on authentic Italian coffee.”
Fiat will be arranging special events, exhibitions and previews at the cafe regularly to maintain a bond with its loyal customers. The opening of the second Fiat Caffe is also scheduled in Pune later in the year.