Ford which originally planned to showcase the compact SUV EcoSport in the 2012 Delhi Auto Expo, has now decided to launch it on 4th of January 2012! Compact SUV is a untapped segment in India, being a first of its kind in the market might play out well for the American automaker.
Ford EcoSport is expected to have the Ford EcoBoost engine under its hood, technology that is designed to deliver power and torque while achieving approximately 20% better fuel efficiency and 15% reduced greenhouse emissions. Ford EcoSport is built on the Ford Fiesta platform which will possibly carry the same 1.5 litre engines as the ford fiesta.
On the price front Ford might price it in range of Rs. 7-9 Lakhs placing it between the Fiesta Classic and the new Fiesta. Renault Duster is the only competitor that’s expected to arrive soon. Nissan may also launch a compact SUV in the near future. We only hope that Ford EcoSport is a spacious car with the right price tag on it after the massive sales number achieved by Mahindra on launch of XUV 500 which every auto major must realize that pricing it right is very important.